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White paper journalist tip #2: develop an argument

White paper journalist tip #2: develop an argument

Every white paper journalist must discover ways to develop a coherent argument.

Without one, your white documents won’t convince anyone of any such thing.

But a paper that is white gifts a very good argument could be close to the amount of money. It could create results that are great years operating.

The question is, the thing that makes a good argument? And just how can you build one?

For responses, let’s look straight right back. Long ago. To ancient Greece as well as the great thinker Aristotle, shown regarding the coin above.

The truth is, Aristotle can provide us some practical easy methods to build a great argument in a paper that is white.

Build an argument tip no. 1: Understand ethos, logos, and pathos

Significantly more than 2,300 years back, Aristotle analyzed the weather of persuasion. To simply help try this, he learned the orators into the Greek Senate additionally the popular dramas of his time.

Just exactly exactly What he discovered is quite powerful. Lees verder